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Fitness Equipment & Home Gyms :: |
Colgate 1958: Invisible Shield--complete commercial
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Tags: 1958 colgate invisible shield tennis toothpaste
Channel: Entertainment
Uploaded: August 4, 2007 at 2:58 am
Author: retrotvluver
Length: 00:59
Rating: 4.20
Views: 1740
Here is a complete version of a different Colgate Dental Cream with Gardol commercial with the same "invisible shield" demonstration, plus the announcement that it also comes in aerosol form.
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Video Comments
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fromthesidelines (August 5, 2008 at 9:47 pm) |
| This is from the 1958 game show "DOTTO"; that's host Jack Narz briefly introducing the commercial, as Colgate-Palmolive sponsored "DOTTO" on CBS daytime and NBC's prime-time edition; both went off the air in August 1958 after Edward Hilgemeier, a disgruntled contestant-to-be, told authorities that the show was rigged. Rosser Reeves of the Ted Bates Agency {Colgate's ad agency at the time} created the infamous "invisible shield" campaign... |
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hebneh (May 12, 2008 at 10:53 am) |
| The answer to a question which no one asked: Aerosol toothpaste in a can.
I remember the Invisible Shield too. Reminds me of the floor wax which would "shield against black heel marks", and when people stepped into the kitchen, a clear plastic panel would appear under their shoes and float them over the floor. |
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apachette07 (February 24, 2008 at 2:20 am) |
| That was cool to see it in a can, and I just love the jingle at the end... |
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retrotvluver (November 13, 2007 at 3:17 pm) |
| Yes, that aerosol can was a real innovation for the time. Pepsodent and Gleem toothpaste followed suit not long afterward. I have a whole commercial where Mighty Mouse hawks the aerosol can; I'll have to post that one soon. |
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smokes2468 (November 13, 2007 at 7:21 am) |
| WOW! Toothpaste in a aerosol can. I love Colgate Toothpaste. That must have been really cool. |
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bongomanfromdalou (November 7, 2007 at 6:15 am) |
| How many times I wished I had an "invisible protective shield" around me as a kid (to protect me from bullies, LOL!) I was six years old when this commercial debuted! |
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grooveyloop (November 7, 2007 at 2:07 am) |
| What is the name of the announcer? I've always wondered that. |
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PismoBeach (October 1, 2007 at 9:17 pm) |
| Thanks for this. I've remembered the Invisible Shield all these years. |
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